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I wish I could go back just half a century, show Marshall McLuhan the internet and ask “what’s the message?” (my bet is that his answer would be “that I was right”).

Broken into sub-medium I find it a bit easier to answer. For example;

Twitter: “Be Efficient”

LinkedIn: “Be Professional”

Instagram: “Be Visual”

Facebook: “Be Casual”

I’ve been fascinated by McLuhan’s theories and the expression “the medium is the message” for years. It’s elegant, true, and ironic. It’s the ontological argument of communications, frequently the fundamental “why”, to much of the advice experts give clients, whether we identify it as that or not.

This post is full of examples of just how true and ironic the expression is. Here are just a few:

  • The content is less relevant than the medium itself. Statistically, I already know I lost well over 50% of readers to the doodle.
  • Speaking of the doodle, I broke a major design rule of the day; design for mobile first. The doodle doesn’t even work on mobile devices. Boom lost 50% of the 50% I lost to the doodle in the first place. For the record, I did try but had to settle for a warning message. Ironic though, given the context, don’t you think?
  • Speaking of the doodle X 2. Just the doodle itself. Think about it ? – an emoji, think about that! Did you know that posts using emoji appropriate to the content outperform posts without them?)

I could go on, but now the message is “get back to work”. Unless you didn’t try the doodle. Then the message is “try the doodle”.